We're not sure we agree the company does make the Celica and the MR2 Spyder, does it not? But who are we to question the business decisions of a very successful company? Let's get to the car. The company has stated that the reason for the separate brand was that it wanted to hit the younger generation ("Y" or whatever it may now be) with personable vehicles intended for their active, fun-loving lifestyles and felt that the practical Toyota name didn't foster that impression. It's not as if Toyota doesn't have a popular name and solid reputation. We have to say that we were surprised when Toyota decided to go to the trouble and expense of spinning off another brand, namely Scion, rather than just introducing those two models (the xA and xB) as Toyota products. This can be bedeviling not just to consumers but also to companies that face an ever-increasing number of competitors.Īnd so it is within the automotive marketplace. Just trying to decide what kind of running shoes to buy can be a project should you get, say, the Nike Air Max Tailwind or the Asics Gel Cumulus? It's just mind-boggling.
Here in the land of plenty we have almost too many choices.
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